Module 42: Introduction to Analyzing Unstructured Data in Education

In this digital ITEMS module, Mo Zhang and Mengxiao Zhu introduce a principled, end-to-end workflow for turning such data into defensible measures

Module Overview

Unstructured data, e.g., text, audio, handwriting and drawings, video, and interaction logs, are increasingly abundant in education. However, they lack the predefined schema that conventional psychometric tools assume. This module introduces a principled, end-to-end workflow for turning such data into defensible measures. In this instructional module, we first define unstructured data (Section 1) and then proceed to four analytic stages: preprocessing raw unstructured data across modalities (Section 2), data representation (Section 3), making inferences (Section 4), and evaluating the resulting measures against psychometric standards of reliability, validity, and fairness (Section 5). The final Section 6 gives an overview of data privacy, consent, and governance as integral to measurement quality rather than as an afterthought. We demonstrate the methodologies using a rich dataset collected from a collaborative problem-solving task. By the end, learners will have a conceptual map of the analysis pipeline from raw signals to valid inference, a solid understanding of modern representation methods including large language model (LLM) embeddings, and a framework for evaluating and governing measures built from unstructured data in the field of education.

Mo Zhang
  • Researcher with 15+ years of experience
  • Ph.D. in Educational Psychology
  • Currently Principal Research Scientist at Educational Testing Service
Mengxiao Zhu
  • Extensive multidisciplinary research background
  • Ph.D. in Industrial Engineering
  • Currently Professor at University of Science and Technology of China
Introduction

Upon completion of this ITEMS module, learners should be able to:

  • Define and identify unstructured data commonly encountered in educational contexts.
  • Describe the methods and tools used to preprocess, represent, analyze, and evaluate unstructured data.
  • Explain key considerations of data privacy, sensitivity, and access when working with unstructured educational data.

Section 1: Introduction to Unstructured Data Analyses

Upon completion of this section, learners should be able to:

  • Define unstructured data.
  • Describe the typical levels of data access.

Section 2: Treating and Preprocessing Unstructured Data

Upon completion of this section, learners should be able to:

  • Describe how raw unstructured data is cleaned and prepared for modeling.
  • Recognize how preprocessing differs across modalities.
  • Identify the main preprocessing steps and explain the purpose of each.

Section 3: Representing Unstructured Data

Upon completion of this section, learners should be able to:

  • Distinguish different ways of representing unstructured data as numeric vectors.
  • Know the considerations when choosing an embedding model.

Section 4: Analyzing Unstructured Data

Upon completion of this section, learners should be able to:

  • Explain how data representations are turned into inferences.
  • Identify the main families of analysis and know the options.
  • Align the analysis approach with its purpose.

Section 5: Psychometric Considerations

Upon completion of this section, learners should be able to:

  • Frame validity as an argument and identify methods for detecting bias.
  • Describe how to assess the reliability of LLM-based measurement.
  • Identify key practical considerations for reporting and governance.

Section 6: Privacy, Consent, and Governance

Upon completion of this section, learners should be able to:

  • Explain what makes unstructured data sensitive.
  • Describe the legal and ethical landscape.
  • Describe what responsible use entails.